Strategic Account Marketing Manager

Grant Thornton - New York City, New York
4/21/2017 6:23:41 AM

The Strategic Account Marketer (SAM) serves as marketing strategist for a select portfolio of Key Clients, aligned by industry. The SAM teams with the Key Account Executive/Business Development Executive (sales) and Key Relationship Partner (client serving) on each account. The SAM creates sophisticated, unique, high-touch 1:1 marketing programs focusing on strengthening and expanding relationships client decision makers and influencers leading to revenue generation for the firm. The SAM leads the firm in establishing strong virtual networks and leverages social media to drive towards client meetings. The SAM adds value to the buyer-seller relationship, selects industry and service line marketing programs relevant for account, shares best practices with account teams and collaborates with industry and service line marketing on marketing programs and materials. This open SAM position would work on clients in the Financial Services industry sector, specifically insurance, as well as on other ad hoc marketing projects.

Revenue Growth
Creates pathways to strengthen and expand relationships
Establishes client virtual networks
Drives social media engagement with client
Brands Grant Thornton with Key Buyers and Influencers in a customized manner, creating opportunities to deliver tailored experiences to clients
Guides creation of client relationships worldwide
Provides strategic marketing/business development counsel to Key Relationship Partner and account team
Leverages firm resources / marketing assets on behalf of the account
Focuses on account's critical issues
Works with Key Relationship Partner to identify and bring relevant global firm resources and deliver all Key Account program benefits
Focused on Return on Investment – SAMs work with account partners and account sales professionals to evaluate, assess and communicate progress and success relative to their accounts. SAMs make decisions and recommendations based on data and analysis. SAMs track quantitative factors (e.g., return on marketing program investments, client satisfaction scores, number of key executives reached via marketing programs) and qualitative factors (e.g., account team feedback, actions taken, outreach efforts, new program development).
Hands on – SAMs tackle collateral creation, event planning and execution, marketing asset sourcing, etc.
Agent of Change – SAMs are senior marketing professionals and as such, play a critical role in driving and leading change supporting Grant Thornton’s growth strategy; keeping a positive attitude and working closely with teams to drive growth for the firm.
Deliverables – Leads the development and review of deliverables for the named target accounts. Deliverables include, but are not limited to, target account plans that include client research, SWOT analysis, relationship matrix, etc.; consistent, branded messaging and related collateral for the account; value proposition profile; reporting dashboards; social media outreach; C-suite events; and account annual reports
Collaboration – The SAM partners with sales colleagues to drive revenue growth, works collaboratively with all facets of the marketing team and works closely with regional marketing professionals who provide one-to-many marketing support to Key Clients.
Innovation and Creativity – Develops, captures and encourages the development of innovative and creative programs to promote brand and relationships at the named target accounts; takes the lead on socializing and promoting best practices across the team.
Pursuit Strategy –The SAM works closely with the proposal center to develop collateral that is customized and tailored to the target and that reflects the overall account strategy.
Client Satisfaction and Program Analysis – Assess progress and results at target accounts based on client satisfaction scores, revenue, actions taken, progress in relationship development and account team feedback.
Strong Marketing, Professional Services and Industry Acumen – Comprehensive understanding of marketing strategies, Grant Thornton’s multiple service offerings, their associated triggers and industry application.
Relationship Builder and Client Service Oriented – Exceptional client service focus and skill interfacing with partners and business development professionals. Works well under pressure, flexible with evolving priorities and adheres to tight deadlines.
Communication – Outstanding oral, written and interpersonal communication skills. Strong business and interpersonal instincts, judgment and high integrity.
Change Enabler – Stakeholder management skills are essential. Ability to treat sensitive/confidential information with appropriate discretion.
Project Management – Talented project and process manager, clearly demonstrating the ability to juggle competing priorities; can prioritize and work through issues independently or with little supervision. Take ownership of projects, exercise creativity and critical thinking. Excellent organizational skills and attention to detail.
Innovator and Problem Solver – Demonstrate a high degree of strategic marketing acumen — analytical, proactive, critical thinking, client and market focused, recommendations and marketing programs rooted in business fundamentals, focus on results and measurement.
Executive Presence – Experienced providing marketing counsel to and working with senior level executives.


Bachelor’s degree in marketing, communications or related field (MBA a plus).
10 plus years of marketing experience, with a focus in financial services (insurance industry experience a plus); five + years working at professional services/B2B companies is required.
Background in providing 1:1 account marketing or operationalizing business development strategy is a must.
Sound skill with Microsoft applications (Outlook, Word, Excel, PowerPoint, Publisher). Working knowledge of social media.


Grant Thornton LLP promotes a nationally recognized culture of health and offers an extensive array of benefits to meet individual lifestyles. For a complete list of benefits, please visit

Founded in Chicago in 1924, Grant Thornton LLP (Grant Thornton) is the U.S. member firm of Grant Thornton International Ltd., one of the world’s leading organizations of independent audit, tax and advisory firms. Grant Thornton has revenues in excess of $1.3 billion and operates 58 offices across the U.S., with more than 565 partners and 8,000+ employees.

Grant Thornton works with a broad range of publicly- and privately-held companies, government agencies, financial institutions, and civic and religious organizations. Core industries served include consumer and industrial products, financial services, not-for-profit, private equity, and technology. Grant Thornton focuses on serving dynamic organizations that pursue growth holistically — whether through revenue improvement, leadership, mission fulfillment or innovation.

It is Grant Thornton’s policy to promote equal employment opportunities. All personnel decisions, including, but not limited to, recruiting, hiring, training, promotion, compensation, benefits and termination, are made without regard to race, creed, color, religion, national origin, sex, age, marital status, sexual orientation, gender identity, citizenship status, veteran status, disability or any other characteristic protected by applicable federal, state or local law.

Requisition ID: 037125

New York City, NY
New York City, New York

It is the policy of the firm to promote equal employment opportunities. All personnel decisions, including, but not limited to, recruiting, hiring, training, promotion, compensation, benefits and termination, are made without regard to race, creed, color, religion, national origin, sex, age, marital status, sexual orientation, gender identity, citizenship status, veteran status, disability, or any other characteristic protected by applicable federal, state, or local law.

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